![]() ![]() "There's going to be some short-term bumpiness because of this campaign, but the best brands need to manage for the long term." "When you are an extraordinary brand you are going to be polarizing," Allen Adamson, brand expert and co-founder of marketing solutions business Metaforce, told CNBC. ![]() However, there have been numerous images of people burning their Nike shoes posted to Twitter, along with pledges to never buy Nike products again. Some industry analysts expect Nike to win over consumers who are more sympathetic to Kaepernick's cause. ![]() Open, Major League Baseball games, and college football.Ĭomments have flooded the internet since the campaign featuring Kaepernick was announced Monday. It also will air during other sporting events such as the U.S. Nike said the ad will be shown Thursday when the NFL season kicks off with the Atlanta Falcons taking on the Super Bowl champion Philadelphia Eagles. The roughly two-minute clip ends with Kaepernick saying: "So don't ask if your dreams are crazy. The video runs through images of professional athletes such as Williams and James before their sports careers really took off, when they were still in their youth. Kaepernick, the narrator in the video, starts by saying: "If people say your dreams are crazy, if they laugh at what you think you can do - good, stay that way, because what nonbelievers fail to understand is that calling a dream crazy is not an insult, it's a compliment." It makes no reference to "taking a knee." Instead, it sticks to the inspirational tone that Nike's "Just Do It" campaign is famous for. A hearing is expected on the matter before the end of the year.ĭespite Kaepernick's appearance in it, the new Nike commercial isn't overtly political. He's not currently signed with an NFL team and has since charged that the organization conspired to prevent him from getting signed to a team when he became a free agent. Kaepernick flew into the spotlight when, to protest racial injustice, he decided to kneel rather than stand for the national anthem before a 2016 National Football League preseason game. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower the stock took a dip in the wake of the ad, but then bounced right back.Best Debt Consolidation Loans for Bad Credit People burned their shoes and boycotted Nike - but it didn't seem to have an affect on the company. ![]() Nike caught some flack for the ad because people took issue with Colin's line, "Believe in something even if it means sacrificing everything."Ĭritics felt Colin didn't really "sacrifice everything" since he still has millions in the bank - while military members who died in action really did sacrifice everything fighting for the country. "And, if you’re a girl from Compton, don’t just become a tennis player. He also referenced Shaquem Griffin, LeBron James and Serena Williams. while using other huge athletes to make his point. The spot dropped back in September and featured Kap telling inspirational messages about overcoming the odds. They famously produced the Terry Crews Old Spice commercials and Bud Lite's "Dilly Dilly." Our sources tell us Kap is especially proud because he was involved in the creative process.Īs we previously reported, the ad was produced by the Wieden+Kennedy agency - a Portland-based company located near Nike's headquarters. and we're told Colin and The Swoosh are PUMPED. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |