![]() ![]() Use polls to encourage audience engagement. This is achieved by covering your entire Story in a single color using the Pen tool (hold down on the pen tool until your chosen color covers your entire Story), then using the Eraser tool to reveal only the most important part of your content. One creative and interesting way to reveal a new promo or announcement is doing a content reveal. Do a content reveal with the eraser tool. In the example above, Moon and Lola establishes the connection by posting the same product on different people and using broken-up text that entices audiences to click through to the end. Look for different ways to show off your products, either with different use cases or angles to get your customers excited for what’s coming. If you have new products or promotions, build up hype by teasing them on your Stories. ![]() Tease new products with staggered Stories. Don’t be afraid to get personal as well by adding stickers, GIFs, or text with your reposts. Repost Stories from users to show that you’re listening to what they say and that you appreciate them mentioning your brand. One way to increase engagement and brand mentions on users’ Stories is showing that you reshare Stories where your brand is mentioned. Grouping products together also encourages users to see how different products from your catalog go together and may work towards increasing average order value (AOV). Instead of posting each product as individual Stories, present related products together. You can sell your products on Instagram by showcasing them as a catalog or lookbook on your Stories. Not only is it more unique and eye-catching for audiences, but having handwritten words also gives a personal, humanizing touch for your brand. To really beautify those Stories, combine handwritten text with the default fonts available on Instagram. One of the easiest ways to decorate an Instagram Story is by using the built-in drawing and text features on the platform. 11 Creative Instagram Story Ideas for Ecommerce Stores 1. ![]() In this post, we walk you through 11 creative ideas to inject into your next Instagram Stories to reel in audiences and connect with customers. For your brand to truly stand out, Stories need to be creative and interesting in order to capture audiences’ attention.Įven if you’ve never used Instagram Stories before, don’t worry. Just because you’re currently using Stories doesn’t always mean that you’re connecting with your audience. It’s important to note that not all Instagram Stories are created equally. Instagram reports that 200 million Instagram users visit at least one business account every day, with 1/3 of the most viewed Stories per day belonging to businesses.Marketers are currently allocating an average of 31% of their ad spend for Instagram Story ads.Instagram shared findings from a survey that showed 62% of consumers became more interested in a brand after seeing it on Instagram Stories.Why should you invest more time and resources to create better, more engaging Instagram Stories? Let’s take a look at the data: Why Use Instagram Stories for Ecommerce Stores Whether you currently run an ecommerce store or are starting your first online store to respond to the current need for online shopping, follow along with this article to see how you can create compelling Instagram Stories that get consumers to know, like, and trust your brand. But are you maximizing their Stories feature to help you connect with your audience in ways that paid content or posts on your feed simply can’t? There are several ways you can use Instagram as a marketing channel to drive more leads and sales for your online store. If you currently run an ecommerce store, you might have seen the data that shows that Instagram is the second top social referrer to ecommerce sites, dwarfed only by its mother company Facebook. The unparalleled convenience and rise of digital technology has contributed to consumers’ changes in media habits, and current events like the global coronavirus pandemic that is forcing people to stay home is only contributing to the need for online checkout and delivery. Predictions and data estimate that the industry can hit about $4.2 billion by the end of this year. In 2019, Statista reported that the ecommerce market made $3.5 billion in total sales. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |